MMarket: find the useful gap
Define the customer problem, category, shareable angle, alternatives to research and evidence that must be gathered before launch.
- Clear concept and tagline
- Competitor research prompts
- Three validation tests
- Differentiation checklist
AAudience & attention
Pinpoint who the product serves, choose a primary platform, and plan seven days of specific short-form content without claiming guaranteed virality.
PProduct & profit
Shape the offer, formats, production tools, pricing, channels, budget and conservative revenue examples—then turn them into a 30-day plan.